What is the most significant benefit of the transmedia storytelling? My answer is quite simple for this, engaging more people and earning more money. Transmedia storytelling helps build an interactive, stable and lasting relationship between users and providers. McErlean claims that” Somehow, technological know-how must be combined with storytelling skills to create new products that build audiences to achieve a commercial return. Internet TV providers increase audience share by regularly revising and updating their programmes. New product gives the audience a reason to come back” (2018, p.153). I believe that is why the game-adapted movies became popular in recent years. Besides game-adapted films, TV platform such as BBC also has realised the business opportunities of the transmedia storytelling in today’s world.
On 28 February 2016, a five-episode drama, Thirteen, was premiered by BBC Three. The idea of Thirteen is similar to Room, which tells a story of Ivy Moxam, a woman who escapes from a kidnapper after being held for thirteen years. At the same time, BBC Three launched an online activity ‘#FindTheGirl’ , inviting audiences to get into the Thirteen’s world and join the investigation of finding the missing girl. This event attracted a large number of audience to follow BBC Three’s Twitter while they were watching the drama.
From my point of view, the most successful transmedia case is Star Wars. Since 1977, the Star Wars has become a worldwide pop culture phenomenon with the release of the first episode. It was followed by Star Wars: The Empire Strikes Back (1980) and Star Wars: Return of the Jedi (1983). After these three films, Star Wars became a famous IP which has driven a series of peripheral products such as books, TV series, games, toys, comic books and clothes.
The TV series:
The comic books:
With the continuous production of these items, Star Wars has been occupying a vital part of the pop culture. Even if Disney released the new episode in 2015, it had been 10 years since the last one was released, but the whole world fans still ran to the cinema with enthusiasm.
In my opinion, transmedia is a new power which has impact storytelling. In today’s world, no matter the TV or the film, content are updated day by day. It’s getting hard to attract people’s attention and let audience remember by using just one method. Transmedia is a system which separates the original content into a lot of sub-content. And then, people would give these sub-contents individual market and target audience to attract more potential fans. Meanwhile, transmedia is money-saving. If Star Wars wants to contain a certain number of the fans, it must keep updating its content. However, it’s impossible to produce a film year by year, especially Star Wars is not a low budget film. Therefore, producing peripheral products and using social media is not only profitable but also money-saving.
McErlean, K 2018, Interactive Narratives and Transmedia Storytelling : Creating Immersive Stories Across New Media Platforms, Taylor & Francis Group, Milton, ProQuest Ebook Central.